This article may have flown under the radar for most people, including me.
You know, it’s not easy to try to spread the word about better beer. Take for example a fluffy Herald piece on Todd English’s recent endorsement of Anheuser-Busch’s new Michelob brand, “The Gourmet Lager” – English of course being the highly egotistical restaurateur, chef and TV personality from Boston who brought us Olives, Figs and the like. According to the Herald, a campaign will be launched to celebrate the partnership, including print ads in major food magazines, retail point-of-sale marketing collateral, a website with suggested recipes and pairings and, of course, English waving the A-B flag at food and drink fests
I’ve heard a lot of negative things about Todd English, none of which I can substantiate personally, but the uninformed endorsement of Michelob speaks volumes about the man. You might also be interested to know that the famed 21 Club in New York, while boasting an incredible wine list, also serves a less than adequate beer selection. A secret insider source at 21 told me that their beer list includes only beers such as Coors, Amstel, Bud, and the best available: Heineken. For a restaurant with such a reputation for quality, you might think they would have beers that the connoisseur might appreciate.
Try some of these when you get a chance as well.