Summertime – time for … chocolate?
You’ve probably seen the bizarre Snickers ads on buses all over Boston. I’m pretty amazed that the typeface, font, and general layout are so noticeable! Parodies abound, but I’m also seeing a lot of other chocolate ads this summer, for example, the new Nestle Crunch campaign, which morphs adult torsos onto childrens’ legs.
What about the summer makes one think of chocolate? I’m more in the mood for a Miller High Life and a hotdog off the grill.