re: Advertising

Today’s news makes me wonder what exactly happens at meetings for promotional strategies. Aside from David Foster Wallace’s story in Oblivion concerning the Mr. Squishy study group, I can only recall this example from Overheard in New York:

Mandy Moore: So, what’s the plan for the party?

Publicist: So, I was thinking, you show up at the party, right? And they check your name or whatever, and then, get this, a clown escorts you to your table.

Mandy Moore: A clown?

Publicist: I know, right?

I heard the phrase “guerilla marketing” used to describe this. Now, when the BBC had a Flash Mob Opera in the middle of rush hour, that was a good idea. That could be described as guerilla marketing. The same could be said of U2’s promotion for “How to Dismantle an Atomic Bomb,” when they drove around New York on the backbed of a truck. Serenity had a “viral” campaign, and they pulled theirs off without any trouble.

But to plant LED’s at high traffic locations in hard-to-reach, hard-to-discern areas throughout the city, near bridges and subways, all to promote a TV show that gets billboard space, commercials, and has a feature film coming out soon? What do they need the trouble for? I’m fascinated: what were they thinking?

2 Comments so far

  1. Brenda (unregistered) on January 31st, 2007 @ 10:46 pm

    Aqua Teen Hunger Force is an unconventional show — it shouldn’t be surprising that it has unconventional advertising.

  2. McWyrm (unregistered) on February 1st, 2007 @ 10:53 pm

    Prehaps they were thinking that things that were obviously not bombs would not be mistaken for bombs. I know – weird, right?

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